I'm talking about the importance of having a real story to share, not just fluff, and providing some tips on ensuring you have a strong angle to make it into these highly coveted media outlets.

At MindBody PR , we do a lot of thought leadership for our clients. If it’s done

right, it can be a very powerful brand building tool that translates to sales.

You can have the greatest branding in the world, but if you’re not showing it the right target market, you wasted your money.

Working in industries like cannabis, CBD, functional beverages, and psychedelics, there’s no shortage of volatility and controversy (it’s what keeps us fresh and on our toes).

I get asked this question often by clients. And the answer is a resounding “Yes!” Learn why press releases are perhaps of of the most misunderstood - and misused - public relations tactics.