How to write an op-ed that gets attention

In today’s highly competitive and connected world, personal branding isn’t just for influencers or entrepreneurs—it’s essential for executives, too.

this is an example of pr campaign

AI - friend or foe? What is AI’s role in PR, and how can we harness its power to elevate our strategies?

Social media now sits at the core of successful PR strategies, providing unparalleled opportunities to connect with audiences, build brand reputation, and manage crises in real time.

Pay-to-play is increasingly common, especially in digital platforms, where brands pay for inclusion in articles, lists, or features. This practice can make it challenging to secure truly earned media placements without a budget.

Podcasts are also a great opportunity to promote yourself or your business, with thoughtful, educational, inspirational content. If booking interviews on podcasts is one of your goals, I’ve got you!  Here are some tips and tricks for booking podcasts. 

I'm talking about the importance of having a real story to share, not just fluff, and providing some tips on ensuring you have a strong angle to make it into these highly coveted media outlets.

At MindBody PR , we do a lot of thought leadership for our clients. If it’s done

right, it can be a very powerful brand building tool that translates to sales.

You can have the greatest branding in the world, but if you’re not showing it the right target market, you wasted your money.

Working in industries like cannabis, CBD, functional beverages, and psychedelics, there’s no shortage of volatility and controversy (it’s what keeps us fresh and on our toes).

I get asked this question often by clients. And the answer is a resounding “Yes!” Learn why press releases are perhaps of of the most misunderstood - and misused - public relations tactics.