At MindbodyPR, we believe that you don’t need a big agency to get big results. With a strategic approach, even small businesses, entrepreneurs, and personal brands can create a strong public presence. That’s why we’ve developed the DIY PR Plan — a step-by-step guide to help you manage your own publicity, build media relationships, and elevate your brand’s visibility.

What is DIY PR?

DIY PR, or “Do-It-Yourself Public Relations,” is all about taking control of your brand’s story. Instead of outsourcing every PR effort, we’ll create a custom, structured plan you can use to pitch media, engage your audience, and build credibility — all while staying authentic and aligned with your goals. DIY PR works for businesses of any size, whether you’re launching a product, promoting an event, or simply increasing awareness about your brand.

What a Full PR Plan Includes

Our complete PR plan serves as your roadmap for all publicity efforts. It typically includes:

• Objectives & Goals – Clear, measurable outcomes.

• Target Audience – Detailed profiles of the people you want to reach.

• Key Messages & Brand Story – Your brand voice and storylines.

• Media List & Outreach Strategy – Journalists, outlets, and pitch plans.

• Content & Assets – Press releases, images, case studies, and media kits.

• Timeline & Calendar – Scheduled campaigns, launches, and events.

• Measurement & Reporting – Metrics to track success and inform future efforts.

With a DIY PR plan, you can control your narrative, reach the right audiences, and grow your brand without the overhead of a traditional PR firm.

At MindbodyPR, we make DIY PR accessible, actionable, and effective — giving you the tools and guidance you need to tell your story your way.

Custom DIY PR Plans start at just $2,000.