When a compounding pharmacist reached out to us to help spread the word about his approach to producing CBD as medicine, our plan was to tell the story of the brand through his (a medical professional’s) eyes hitting on issues that resonated with customers on safety and efficacy. We positioned him as a thought leader in the hemp, CBD, and Delta-8/9 space through features in publications like Forbes, Rolling Stone, and Entrepreneur.

As his business expanded beyond into other wellness products like functional mushrooms, edibles, sleep, and pet aids, we focused on product features in top lifestyle outlets like Reader’s Digest, Thrive Global, Beauty News and others. Our product feature on Eat This Not That! continued to drive business to the website for more than a year.

Nutrisense helps health-conscious consumers manage their metabolic health through the use of a Continuous Glucose Monitor (CGM) paired with personalized advice from a registered dietitian. We employed an educational strategy to increase brand awareness in the mainstream media by positioning the client’s founders and nutritionists as experts through data and topical health news.

Trusted word of mouth recommendations are king among health enthusiasts so product trials and reviews and influencer campaigns rounded out our strategy.

As one of North Florida’s first true luxury resorts located on a pristine stretch of beach, One Ocean Resort knew it needed to make a splash prior to opening.

Six months prior to its scheduled opening, we began our launch targeting both vacation travelers and the meetings and destination industry in feeder markets. We scheduled media events and deskside meetings with reporters and meeting planners in these key markets. We also began pitching the resort to national consumer publications that reached our target audiences to accommodate their long-lead production time.

Our initial 30-day blitz resulted in stories in top tier press including Travel & Leisure, Corporate Meetings & Incentives, Atlanta Magazine, The Knot, and many others.