How to Write an Op-Ed That Gets Action

Op-eds (short for "opposite the editorial page") are powerful tools for sharing your perspective, influencing public opinion, and showcasing thought leadership. Whether you’re advocating for a cause, addressing a trending topic, or positioning yourself as an expert in your field, knowing how to write an op-ed effectively is key.

I love op-eds and often recommend them as part of my PR strategies. They can be invaluable tools for increasing brand awareness and showcasing expertise. They complement other public relations campaigns by:

• Establishing authority in your field.

• Driving traffic to your website or cause.

• Engaging your target audience in a meaningful way.

What Is an Op-Ed?

First, the basics. An op-ed is a guest opinion piece typically published in newspapers, magazines, or online platforms. Unlike news articles, op-eds are written from a personal or organizational perspective, offering unique insights, analysis, or arguments on a specific issue.

A well-crafted op-ed can:

• Influence decision-makers.

• Generate awareness about your cause or expertise.

• Boost your credibility and position you as a thought leader.

What To Know About Writing an Op-Ed

1. Choose a Timely Topic. Successful op-eds are timely and relevant. Think about tying your piece to a current event, policy debate, or cultural moment. Why does this topic matter now?How can my perspective add value to the conversation?

2. Define Your Argument Clearly. An op-ed must have a clear thesis or point of view. Avoid being overly broad; focus on one main idea and support it with compelling evidence. Readers—and editors—should be able to summarize your argument in one sentence.

3. Know Your Target Audience. Understanding your audience is crucial. If you’re writing for a national outlet, adopt a broad perspective. For niche publications, tailor your message to resonate with their specific readership.

4. Craft an Attention-Grabbing Opening. Your opening should immediately draw readers in - think about the inverted pyramid style of writing. Use a surprising statistic, personal anecdote, or start with a provocative question.

5. Support Your Argument with Evidence.  Back up your claims with data, expert opinions, or real-world examples. This adds credibility and persuades readers to take your argument seriously.

6. Keep It Concise. Most op-eds are between 600–800 words. Use short paragraphs and clear language. Avoid jargon and focus on making your piece accessible to a general audience.

7. End with a Strong Call to Action. Conclude by reinforcing your main point and urging readers to think, feel, or act. Example: “It’s time for policymakers to prioritize clean energy solutions—before it’s too late.”

Tips for Getting Your Op-Ed Published

1. Research Submission Guidelines
   Every publication has specific requirements for op-eds. Check word count limits, formatting preferences, and submission processes.

2. Pitch Smartly
   Write a concise pitch that highlights why your op-ed is relevant and why you’re qualified to write it. Include your full op-ed with the submission.

3. Target the Right Outlets
   Choose publications that align with your topic and audience. For example, submit a business-related op-ed to a business journal or a health-focused piece to a medical publication.

4. Follow Up
   If you don’t hear back within a week or two, send a polite follow-up email. Persistence can pay off, but be respectful of editors’ time.

Writing an op-ed is both an art and a strategy. By choosing a timely topic, crafting a clear argument, and targeting the right audience, you can create a piece that resonates, persuades, and inspires.

At MindBodyPR.com, we help businesses and thought leaders develop PR strategies that include op-eds, press releases, and media outreach to amplify their voices. Ready to craft your next op-ed? Contact us today to get started!