Launch PR Kit

Launching something big? This DIY PR Kit gives you everything you need to create buzz, pitch the media, and show up like a pro—without hiring a publicist. Perfect for product launches, books, courses, and rebrands.

What’s Inside:

Each section is designed to be customizable but ready to use immediately—no fluff

1. Launch PR Roadmap

A step-by-step game plan:

• 6-Week Timeline (week-by-week what to do)

• Media outreach checklist

• What to pitch and when

2. Plug-and-Play Pitch Templates

Includes:

• Sample Product/Service Launch Pitches

3. Media Advisory Template

Use this to notify press of launch dates, events, or virtual opportunities.

Includes:

• Headline formula

• Event details format

• How to include quotes

• Best practices for distribution

4. Press Release Template

A professional 1-page press release format with:

• Headline + subheadline formula

• Quote template

• Boilerplate instructions

• Distribution tips (where to send it & how)

5. Media List Builder Guide

Includes:

• Where to find relevant media contacts

• How to vet media for alignment

• Spreadsheet template to track outreach

• Tips for using free media databases or AI tools

6. Social Media Launch Captions

Formatted for LinkedIn, Instagram, and Facebook.
Includes:

• Behind-the-scenes announcement

• Launch day celebration

• Founder story

• Thought leadership tie-in

• Media mention promo

7. Launch Calendar (Customizable Template)

A 6-week media and promo calendar with:

• Weekly to-do checklist

• What content to post

• When to pitch

• Ideal timing for follow-ups

8. Media Interview Prep Cheat Sheet

If media say yes, this prepares them to shine. Includes:

• Talking points builder

• Do’s and don’ts for interviews

• Confidence-building checklist

BONUS: Pre-Launch Hype Ideas Sheet

Creative, non-cringe ways to build buzz before the big day:

• Email teaser campaigns

• Podcast “guest sprints”

• Soft launch strategies for visibility
  

OPTIONAL ADD-ONS: One-on-one coaching to review your plan.