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PR Strategy in a Box
Whether you’re a solo publicist, a startup marketing team, or an overextended agency owner, this toolkit gives you everything you need to build clear, effective PR strategies that clients love and the media respects.
✅ Build smarter campaigns
✅ Align PR with business goals
✅ Impress clients with real strategy
✅ Avoid the fluff and get results
Created by a 35-year PR strategist, this plug-and-play toolkit helps you create smart, streamlined PR strategies without the stress or second-guessing.
Whether you’re a freelancer tired of reinventing the wheel, a marketing team without senior PR support, or an agency owner looking to polish your process—PR Strategy in a Box gives you everything you need to build real strategy, impress clients, and run campaigns that work.
This is the framework I’ve used for decades—and now you can make it your own.
What You Get
The PR Strategy Framework
My complete, editable strategy template that guides you through audience targeting, messaging, goals, timelines, tactics, and more. Includes a sample completed strategy to model.
The Media Messaging Matrix
A simple tool to craft sticky, media-worthy soundbites and map out your brand’s strongest angles.
The Pitch Calendar & News Cycle Planner
A 12-month content grid with seasonal themes and awareness hooks so you always pitch at the right time.
The Campaign Brief Template
A polished, professional format to present strategy to clients or internal teams—fast and clear.
Metrics & Reporting Guide
Ditch vanity metrics. Learn how to set and track KPIs that actually matter, with suggested tools and formats.
The Strategy Checklist
A pre-launch final check to make sure everything is buttoned up before your campaign goes live.
OPTIONAL ADD-ON SERVICES
One-hour private review session: $250–$500
“Done-with-you” strategy session via Zoom: $1,000+
Custom white-label version for agencies: inquire
Whether you’re a solo publicist, a startup marketing team, or an overextended agency owner, this toolkit gives you everything you need to build clear, effective PR strategies that clients love and the media respects.
✅ Build smarter campaigns
✅ Align PR with business goals
✅ Impress clients with real strategy
✅ Avoid the fluff and get results
Created by a 35-year PR strategist, this plug-and-play toolkit helps you create smart, streamlined PR strategies without the stress or second-guessing.
Whether you’re a freelancer tired of reinventing the wheel, a marketing team without senior PR support, or an agency owner looking to polish your process—PR Strategy in a Box gives you everything you need to build real strategy, impress clients, and run campaigns that work.
This is the framework I’ve used for decades—and now you can make it your own.
What You Get
The PR Strategy Framework
My complete, editable strategy template that guides you through audience targeting, messaging, goals, timelines, tactics, and more. Includes a sample completed strategy to model.
The Media Messaging Matrix
A simple tool to craft sticky, media-worthy soundbites and map out your brand’s strongest angles.
The Pitch Calendar & News Cycle Planner
A 12-month content grid with seasonal themes and awareness hooks so you always pitch at the right time.
The Campaign Brief Template
A polished, professional format to present strategy to clients or internal teams—fast and clear.
Metrics & Reporting Guide
Ditch vanity metrics. Learn how to set and track KPIs that actually matter, with suggested tools and formats.
The Strategy Checklist
A pre-launch final check to make sure everything is buttoned up before your campaign goes live.
OPTIONAL ADD-ON SERVICES
One-hour private review session: $250–$500
“Done-with-you” strategy session via Zoom: $1,000+
Custom white-label version for agencies: inquire